HERON ECO RETREAT — WHERE NFT AND HOSPITALITY ARE COLLIDING

Bloc Ventures
3 min readOct 30, 2021

Image source: @heron.asia

NFTs have suddenly become the talk of the art world, in part because these unique files authenticate ownership of an asset. Christie’s sold an NFT-backed digital collage by graphic designer and artist Beeple for $69.3 million this spring, bringing the tokens into the mainstream. Experts believe that anything can be turned into an NFT, and destinations could be next. This idea is quite rational. Imagine traveling to a specific location and receiving an NFT as a reward for checking in or leaving reviews on certain sites.

Image source: @heron.asia

Heron Eco Retreat ($HERON) project is turning this idea into reality. This October 2021, LaunchZone, the ultimate DeFi platform, bought back Heron Asia. This acquisition and with a lot of passion and commitment of the team, the first ‘ReDeFining Wealth’ vacation sanctuary developed in Vietnam will become a viable way to embrace the trend of NFTs in the hospitality industry.

Located at Thach That Town, Hanoi, Vietnam, with the aim to “reconnect with Mother Nature without compromising on luxury”, Heron Eco Retreat promises to low-impact travel and luxury can coexist.

The leading experts of Heron. Image source: @heron.asia

On October 30th, 2021, the team will launch a crowd-funding campaign for the first-ever tokenized eco-retreat. 13,000,000 $HERON will be available for public purchase through the LZPad IDO (Initial DEX Offering).

Heron’s Allocation. Image source: @heron.asia

$HERON holders can stake their tokens in exchange for $HERON-NFTs, which can be converted into vouchers to be claimed for accommodation at the Heron Retreat over the following 15 years. And of course, the benefits do not stop here. In November 2021 LaunchZone will launch their strategic product — LZ Farm, an interactive farm-simulation online game. This opens up a new way for investors to stake $HERON through LZ Farm and gain $LZP tokens, which can then be exchanged for points to be used in the Farmstay Heron.asia ecosystem.

LZ Farm — an interactive farm-simulation online game. Image source: @heron.asia

Heron Eco Retreat offers sustainable wellness and investment solutions by applying DeFi, NFT, and GameFi into the hospitality industry.

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Bloc Ventures

BLOC Ventures is a venture capital firm focusing on supporting early-stage decentralized finance, NFT projects, and cutting-edge blockchain startups